The Evolution of the Summer Blockbuster

These days, the term “blockbuster” is so common in the film industry that it has taken on a meaning all its own. But how did the blockbuster reach such an honored place in Hollywood culture? Well to answer that question, here's the history and evolution of the summer blockbuster 1975 When the film Jaws was first released, word of mouth spread so quickly that people were incredibly eager to see a showing. Crowds would line up hours before showings. Lines would often wrap around the entire block. As a result, the term “blockbuster” was coined to refer to a movie that inspired such avid devotion that traffic around the block where the theater was located was effectively “busted”. 1977 Studios didn’t fully commit to dreaming up big budget pictures designed to dominate the summer until G ...